Last weekend, one of my favorite brands debuted their newest outpost, and I was able to see it in person! The Veronica Beard Chicago boutique formally opened its doors in the Gold Coast neighborhood of the city. Not only that, it’s located at one of the most fashionable corners at 11 East Walton Street. Next door to Saint Laurent, across the street from Dior, and a stone’s throw from Hermès, Veronica Beard Chicago is definitely amongst a few glamorous neighbors!
The boutique is an absolute jewel box with grand ceilings, statement chandeliers, and herringbone floors. Formerly the Marc Jacobs flagship, designer Carolina de Neufville completely transformed the space into a luxe yet inviting boutique. Having been a fan of the brand for years, it was wonderful to experience the space firsthand. See a few of my previous Veronica Beard look here, here, and here.
There are a host of reasons I adore Veronica Beard. First, it’s a female-founded company by two sister-in-laws! Second, they ensure size inclusivity by including extended sizing for many of their pieces. Lastly, they design with the mindset of creating pieces you’ll have in your closet for years to come. For example, their classic Dickey blazers are meant to be a wardrobe stable while allowing you to switch out liners to keep the look fresh each season. Their tailoring is impeccable, their styling is current without being trendy, and their pieces are perfect for elevated everyday wear.
Blue Blazer: Veronica Beard Gaya Slub-Herringbone Dickey Jacket | Denim: Madewell “The Perfect Vintage Jean” | Shoes: Sam Edelman Evita Chain Pumps | Top: vineyard vines Button Down Shirt {c/o} | Mask: kate spade new york {c/o} | Earrings: Kendra Scott
