Behind-the-Design of the Style Charade Spring 2025 Collection

Preview My New Capsule with Sail to Sable
Jennifer Lake Sail to Sable Floral Ella Dress

Hello, friends! Today feels like Christmas morning—well, with warmer weather and without uncomfortable conversations about politics —because we’re previewing the Sail to Sable x Style Charade Spring 2025 collection! Before diving in, let me start by saying a heartfelt thank you. Seriously, this community is everything.

Every single capsule we create is fueled by your support, encouragement, and occasional hilarious DMs (please never stop sending those memes, lol!).

Jennifer Lake Sail to Sable Floral Noel Midi Dress

You’d think after 14 capsules, I’d be cool, calm, and collected, right? Gah! Launch days are still butterflies-in-my-stomach, triple-shot-espresso-level exciting (and nerve-wracking). I start questioning everything: Did we pick the right buttons? Is this shade of yellow too…yellow? Does the fit team secretly hate me for obsessively checking every stitch? But the truth is, these capsule collections mean the world to me. After all, I’m committed to creating pieces you not only love but cherish season after season.

Thankfully, I’m convinced this Spring 2025 collection is our best yet! It’s the culmination of every lesson learned, every piece of feedback you’ve kindly shared, and every “aha” moment we’ve had since day one. Each style is versatile, timeless, and effortlessly chic, ready to glide from spring right into your sunny summer adventures

Jennifer Lake Sail to Sable Blue Leaf Print Mini Dress

Sail to Sable x Style Charade Spring 2025 Collection

Spring has forever and always been my favorite season to design (shhhh – don’t tell the others). 🙂 There’s something about it that always rejuvenates new design ideas and concepts. Everything is available in sizes XXS to XXL, and all styles retail under $300.

Jennifer Lake Sail to Sable Floral Ella Shirtdress

Amy Eyelet Dress

Bright and cheery, the Style Charade Spring 2025 Amy Eyelet Dress features an elevated eyelet fabric that’s both luxe and breathable. I love this sunny style that pairs well with turquoise jewelry, espadrilles, and sandals.

First up, meet the Amy Eyelet Dress—bright, breezy, and positively dopamine-inducing. I’m slightly obsessed with yellow this season, partly because it’s like wearable sunshine (without the SPF), and partly because it’s scientifically proven to boost your mood (probably). 🙂

Jennifer Lake Sail to Sable Yellow Eyelet Mini Dress

This dress is extra special because it’s named after my dear friend Amy Littleson. Amy joined us on our first-ever influencer trip to Ocean House, and she’s basically human sunshine, always radiating kindness and positivity.

Pair it with turquoise jewelry and cute espadrilles, and you’re ready for brunch, beach walks, or casually accepting compliments from strangers. The Amy Eyelet Dress retails for $248 and fits perfectly true to size.

Noel Flutter Sleeve Midi Dress

Next, let’s chat about the Noel Dress, featuring our exclusive vine floral print hand-painted by the incredibly talented Jeffrey Mattia. Collaborating with Jeffrey was a joy—I’m convinced he secretly lives in a magical cottage surrounded by wildflowers and golden retrievers. But I digress…

Jennifer Lake Sail to Sable Floral Noel Midi Dress

This midi has gorgeous double flutter sleeves and an elastic waist, beautifully accented by two shades of ric rac trim (hydrangea blue and sunny yellow). You’ll adore how versatile it is—belt it, throw on a blazer, or just twirl dramatically in your kitchen. You do you.

The Sail to Sable x Style Charade Spring 2025 Noel Dress retails for $268. Additionally, the Noel Midi Dress fits true to size, and one of my faves for the season ahead.

Jennifer Lake Sail to Sable Floral Noel Midi Dress

Ella Floral Dress

The beloved Ella Dress is back! You loved her so much, we brought her in two stunning styles. First is the floral vine print – our signature print of the season. Plus, it’s fully lined, complete with pockets (because life’s too short for dresses without pockets), and finished with ric rac detailing.

Trust me, you’ll reach for this one again and again. Retailing at $268.

Jennifer Lake Sail to Sable Floral Ella Dress

Abby Tie-Front Striped Dress

Say “hello” to our brand new Abby Tie-Front Striped Dress! I’m SO excited about this new silhouette. After all, I’m a huge fan of midi dresses, and this style is so flattering thanks to the tie-front at the waist – creating dimension and shape to the body. Love that!

Jennifer Lake Sail to Sable Stripe Abby Shirtdress

Plus, this style is named after my sweet friend, Abby of Belle of the Ball. She’s someone who has walked along life’s journey with me. Wise beyond her years, Abby is just amazing. She navigates everything with grace and style. It only made sense to name this style after her! 🙂

The Abby Tie Front Dress retails for $248. Moving forward, I’m confident this will be one of our go-to silhouettes in the collection.

Jennifer Lake Sail to Sable Stripe Abby Shirtdress

Ella Seersucker Dress

Can we talk about the Ella Seersucker Dress for a sec? Navy ric rac on classic blue seersucker is coastal perfection. I already picture myself sipping rosé on Nantucket, strolling through hydrangeas, and doing that obligatory “beach wave” hair flip.

Jennifer Lake Sail to Sable Seersucker Ella Dress

Think Perfect Couple, Elin Hilderbrand vibes. iykyk. Fully lined, true-to-size, pockets included. Retail price is $268, and honestly, the Ella Seersucker Dress is priceless in my heart. 🙂

Jennifer Lake Sail to Sable Seersucker Ella Dress

Style Charade Spring 2025 Marie Maxi Dress

Of all of the dresses I’ve designed, there’s one that gets consistently asked for time and time again – our bestselling Marie Maxi dress. Therefore, she’s back and better than ever!

Jennifer Lake Sail to Sable Blue Stripe Marie Maxi

With its breezy fit, pockets (you sensing a theme here?), and soft blue tones, this is THE dress you’ll grab for weddings, beach vacations, or just because it’s Tuesday and you deserve to feel fabulous.

Furthermore, this two blue-toned dress is the ultimate breezy style – comfortable, fully lined, and has pockets. Fits true to size. Best of all, the Marie Maxi Dress retails for only $198, which is a bargain if I do say so myself! 🙂

Kate Leaf Print Dress

Season after season, one thing has always remained true – I listen and value your feedback. From requests to change the return policy to fit requests, we listen and alter what’s feasible. One thing I’ve heard time and time again? You absolutely LOVE our bestselling Charlotte Dress, but wish there was a version that was a bit slimmer.

Jennifer Lake Sail to Sable Blue Leaf Print Mini Dress

I hear you, I see you—and I’m giving you exactly what you asked for! Introducing the Kate Leaf Print Dress, a slimmer, sleeker cousin of our bestselling Charlotte Dress.

Hydrangea blue, fully lined, with a super convenient side zipper. Above all, it skims the body beautifully without losing comfort. Retailing for a delightful $198, it’s style without the splurge.

Jennifer Lake Sail to Sable Blue Leaf Print Mini Dress

I find it fits true to size, and truly looks amazing on all body types. Best of all, the Kate Leaf Print Dress retails for only $198! As always, attainable price points are important to me. Under $200? Sign me up!

Harper Layered Dress

Speaking of versatility, meet the Harper Layered Dress—your new wardrobe MVP. Designed with my cost-per-wear philosophy (because practicality can still be pretty), it’s a stunning pleated dress and matching cropped sweater set. Talk about investment dressing!

Jennifer Lake Sail to Sable Harper Layered Dress Blue

First, the pleated dress is divine. It’s the ultimate party dress. Did I mention it can be belted? Love that journey for us. Another design element that was important to me? Adjustable straps. The matching light blue sweater also hits at the waist, creating a streamlined look when layered over the dress.

The Harper Layered Dress retails for $288. If you’re between sizes, I recommend sizing down one size!

Jennifer Lake Sail to Sable Harper Layered Dress Blue

Megan Maxi Dress in Light Blue

Maxi dresses hold a special spot in my heart, and the Megan Maxi Dress might just claim the top spot. Named after some truly wonderful Megans in my life, this dress honors incredible women who have made a lasting impact.

Jennifer Lake Sail to Sable Stripe Megan Maxi Dress

One Megan is my sorority sister, whose friendship has spanned countless milestones—from our first college adventures to late-night heart-to-hearts that still resonate today. Another special Megan is Megan Runion, a fellow blogger and creator whose grace and wisdom in motherhood continuously inspire me. Both Megans embody strength, kindness, and effortless style, making this dress a beautiful tribute to them.

Adjustable ties, a comfy stretchy back, fully lined, and yes—pockets! It’s the dress you’ll confidently wear to every romantic date night or breezy beach evening. Truly a forever favorite.

The Megan Maxi Dress retails for $298.

Jennifer Lake Sail to Sable Stripe Megan Maxi Dress

Ava Maxi Dress

Last but certainly not least is our Ava Maxi Dress. Last summer, this seersucker maxi dress went viral after Brianna of @BriannaChickenFry wore it in a TikTok video. After featuring it, the style sold out in minutes, and never came back into stock. Therefore, I’m THRILLED this gorgeous dress is an exclusive at Dillard’s.

Jennifer Lake Sail to Sable Seersucker Ava Maxi Dress

From a fit standpoint, the Ava Maxi Dress fits true to size. Additionally, I always recommend styling it with this type of bra due to the lower v-neck silhouette. The Ava Maxi Dress retails for $298.

Jennifer Lake Sail to Sable Seersucker Ava Maxi Dress

Style Charade Spring 2025 Collection – In Closing

In closing, thank you from the bottom of my heart for your continued support—it means everything, truly. The Sail to Sable x Style Charade Spring 2025 collection officially launches April 8th at 10 AM ET on SailtoSable.com.

Set your alarms, brew your coffee (or espresso), and get ready! Lastly, I can’t wait to see how you wear these pieces and make them uniquely yours. Happy shopping, loves!

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